Through cross-cultural experience and cultural globalisation towards a conflict?
Being in the class of cross-cultural processes and globalisation, I just tried to put my ideas on the paper. And there is the result.
The process of living in a culture different from our own can be an exciting and inspiring knowledge. It is also a wonderful test as we realize that our “normal” way of behaving may not be common with that cultural background. There are social institutions such as family, school, university which are developing in us the cultural values to belong to nation and to be associated to it. We are educated to be an individual in the world. One of the main points is that these values change from culture to culture and when we try to understand various values of nations and cultures we understand cultures. This knowledge or experience is a part of our daily life because we are travelling, working in intercultural backgrounds, reading and watching almost intercultural productions, all these meaning globalisation in one big word.
Cultural globalisation refers to the growth in the exchange of cultural practices between nations and peoples. Of course, the process did not start in recent decades but it has occurred thousands of years, exchange of values and traditions, habits and customs and just in the last decades it has been completed by economic and political globalization. There is a common world, one of the created impressions, a big common village because people consume identical cultural products such are food and drink, soap opera and sport things, modern foreign phrases and all these have been brought in our houses almost by satellite television and internet.
If we want to try to define cultural globalisation, it is becoming relevant to try first to understand how cultural globalisation works and affects our lives. Cultural globalisation is an inevitable process lead by inter and multicultural exchanges and social processes such as education and training, interracial marriages, attrition, immigrations and social conflict. This process affects our lives directly through daily life in the mega policies and watching TV or working on internet and indirectly through what we are and want to be wishing and dreaming, being influenced by backgrounds and people who are settled around of us.
Looking at the present we are in the phase of capitalist globalisation when material exchanges are predominant and are part of economic relations. There are many actors such multinational corporations, international division of labour, international economic and financial governmental and nongovernmental organizations, financial and commodity trading whose implications directly or indirectly influence the contemporary system of world politics. The material exchanges are oriented by the interests of nations. The Latin America export almost banana and coffee to satisfy the needs of Europeans and Americans, Japan export electronics and cars to worldwide, Russia gas and oil to worldwide and just in the few corners of the world we still can find indigenous products not marketed globally. Local thing is becoming global via economic relations. It is becoming difficult to keep own native productions of consumption when the world recognized brands make concurrence in the local market. The advertising and sale promotions of recognized brands make people dependently of spending. Also, the advertisement from glance magazines about style of life which in reality for simple consumer is more impossible that realizable make people to reach this level with all possibilities spending time and money to have something from this illusive life. Just a few from us can reach to have this style of life. Unfortunately maybe, it is a new form of culture in the era of globalisation. I don`t know if I can consider myself lucky to consume what I want brought in my market near of the corner from worldwide, as well having everything in my home what I want from worldwide bought in my country, do not spend time and money worldwide to have it, or to prefer to be consumer of native productions, as a part of my identity and culture and travelling around the world to see and use others native productions. It is really confused because we are used to have everything near of the corner and as long is possible to be a part of this market system, because we love to keep our time and money.
Exchange of cultural practices was reducing to material exchange which is becoming the one of the main features of cultural globalisation. People appreciate the qualities of products of consume rather than values of cultural products.
Cultural globalisation combines the interactions amongst cultures as well the differences of cultures. In the same time, the famous cultural symbols of culture very well known in the world became brands of global companies to increase their incomes. It becomes easy when media plays a strong role in commercialisation of these brands. So, the relationship between media and global companies is very strong almost to sustain each other. While the media need invests to exist it became opportune to have needed support by huge companies who can pay high money for publicity. In the last decades of years media became an opponent for large spectrum of people who watch regularly TV and depends of publicity to be informed in time about sales, products and new brands. The question is how much we can trust in publicity and if the products have the real usefulness for people and if they are authentic. How many times we bought stuff available in TV and Internet stock markets and we just were disillusioned. Because, the reality is different of TV and Internet and we are becoming unfortunately dependent by them.
How it was mentioned before, the cultural globalisation combines the interactions amongst cultures. Globalisation has a strong cultural dimension bringing together stocks of values, ideas, traditions, perceptions, worldviews, lifestyles, transforming this world in a global village with one global culture composed by unity and diversity. I think the interactions amongst cultures are multiculturalism, referring to a de facto state of racial, cultural and ethnic diversity. If the nations had a representation of the world in one way with one international order, today it has been changed, being approached many representations of this world via various worldviews as many cultures there are.
Why are there strong manifestations of protest against globalisation in all parts of the world? Very simply, because all attempts to make human nature uniform deny that its very essence is varied, uncertain and risky. It is the old conflict between freedom and order, between identity and commonness, between law and instinct, between desire and thought. If the world is transformed into a rigid unity by the calculations and operations of banks, by common food in common networks of restaurants, by common schemes of TV shows worldwide it will certainly know the decease of originality, of the creative instinct and of the ultimate hope for freedom. Love, justice, freedom, identity, and culture are all at risk. The idle tendency of human beings to digress, to speculate, and to invent is about to be submitted to rules and regulations. The globalisation is more economic process than process to support the cultures and to keep their identity.
I will not be myself if I will not give an example about my cross-cultural experience. It is the most relevant at EPU. I learned and I am still learning from this experience a lot. Our cultural identity is of the people from which we come. Here at EPU as the same in world we have never aspired to something universal, because we are different and our identity is belong to our culture and our unity is belong to university. Our heroes are anonymous are ourselves; we are the citizens of this small country called EPU. This experience influenced on me positively and negatively. The positive side is concerning to my aspiration to understand other cultures through communication and dialogue, what is not so easy how I thought. Daily cooking experience and working in group gives you the knowledge about others, makes you to know and understand different worldviews. The negative side is concerning to absence of enthusiasm to people to communicate and be open for discussion, absence of flexibility to work in team with multicultural background, egoism and indifference. But, all these things I can adapt to sociability, which is a strong skill and not everybody develops it. I consider the cross-cultural experience one of the most important in my life because it offers me a unique opportunity to see how is thinking and how is breathing the world.
The process of living in a culture different from our own can be an exciting and inspiring knowledge. It is also a wonderful test as we realize that our “normal” way of behaving may not be common with that cultural background. There are social institutions such as family, school, university which are developing in us the cultural values to belong to nation and to be associated to it. We are educated to be an individual in the world. One of the main points is that these values change from culture to culture and when we try to understand various values of nations and cultures we understand cultures. This knowledge or experience is a part of our daily life because we are travelling, working in intercultural backgrounds, reading and watching almost intercultural productions, all these meaning globalisation in one big word.Cultural globalisation refers to the growth in the exchange of cultural practices between nations and peoples. Of course, the process did not start in recent decades but it has occurred thousands of years, exchange of values and traditions, habits and customs and just in the last decades it has been completed by economic and political globalization. There is a common world, one of the created impressions, a big common village because people consume identical cultural products such are food and drink, soap opera and sport things, modern foreign phrases and all these have been brought in our houses almost by satellite television and internet.
If we want to try to define cultural globalisation, it is becoming relevant to try first to understand how cultural globalisation works and affects our lives. Cultural globalisation is an inevitable process lead by inter and multicultural exchanges and social processes such as education and training, interracial marriages, attrition, immigrations and social conflict. This process affects our lives directly through daily life in the mega policies and watching TV or working on internet and indirectly through what we are and want to be wishing and dreaming, being influenced by backgrounds and people who are settled around of us.
Looking at the present we are in the phase of capitalist globalisation when material exchanges are predominant and are part of economic relations. There are many actors such multinational corporations, international division of labour, international economic and financial governmental and nongovernmental organizations, financial and commodity trading whose implications directly or indirectly influence the contemporary system of world politics. The material exchanges are oriented by the interests of nations. The Latin America export almost banana and coffee to satisfy the needs of Europeans and Americans, Japan export electronics and cars to worldwide, Russia gas and oil to worldwide and just in the few corners of the world we still can find indigenous products not marketed globally. Local thing is becoming global via economic relations. It is becoming difficult to keep own native productions of consumption when the world recognized brands make concurrence in the local market. The advertising and sale promotions of recognized brands make people dependently of spending. Also, the advertisement from glance magazines about style of life which in reality for simple consumer is more impossible that realizable make people to reach this level with all possibilities spending time and money to have something from this illusive life. Just a few from us can reach to have this style of life. Unfortunately maybe, it is a new form of culture in the era of globalisation. I don`t know if I can consider myself lucky to consume what I want brought in my market near of the corner from worldwide, as well having everything in my home what I want from worldwide bought in my country, do not spend time and money worldwide to have it, or to prefer to be consumer of native productions, as a part of my identity and culture and travelling around the world to see and use others native productions. It is really confused because we are used to have everything near of the corner and as long is possible to be a part of this market system, because we love to keep our time and money.
Exchange of cultural practices was reducing to material exchange which is becoming the one of the main features of cultural globalisation. People appreciate the qualities of products of consume rather than values of cultural products.
Cultural globalisation combines the interactions amongst cultures as well the differences of cultures. In the same time, the famous cultural symbols of culture very well known in the world became brands of global companies to increase their incomes. It becomes easy when media plays a strong role in commercialisation of these brands. So, the relationship between media and global companies is very strong almost to sustain each other. While the media need invests to exist it became opportune to have needed support by huge companies who can pay high money for publicity. In the last decades of years media became an opponent for large spectrum of people who watch regularly TV and depends of publicity to be informed in time about sales, products and new brands. The question is how much we can trust in publicity and if the products have the real usefulness for people and if they are authentic. How many times we bought stuff available in TV and Internet stock markets and we just were disillusioned. Because, the reality is different of TV and Internet and we are becoming unfortunately dependent by them.
How it was mentioned before, the cultural globalisation combines the interactions amongst cultures. Globalisation has a strong cultural dimension bringing together stocks of values, ideas, traditions, perceptions, worldviews, lifestyles, transforming this world in a global village with one global culture composed by unity and diversity. I think the interactions amongst cultures are multiculturalism, referring to a de facto state of racial, cultural and ethnic diversity. If the nations had a representation of the world in one way with one international order, today it has been changed, being approached many representations of this world via various worldviews as many cultures there are.
Why are there strong manifestations of protest against globalisation in all parts of the world? Very simply, because all attempts to make human nature uniform deny that its very essence is varied, uncertain and risky. It is the old conflict between freedom and order, between identity and commonness, between law and instinct, between desire and thought. If the world is transformed into a rigid unity by the calculations and operations of banks, by common food in common networks of restaurants, by common schemes of TV shows worldwide it will certainly know the decease of originality, of the creative instinct and of the ultimate hope for freedom. Love, justice, freedom, identity, and culture are all at risk. The idle tendency of human beings to digress, to speculate, and to invent is about to be submitted to rules and regulations. The globalisation is more economic process than process to support the cultures and to keep their identity.
I will not be myself if I will not give an example about my cross-cultural experience. It is the most relevant at EPU. I learned and I am still learning from this experience a lot. Our cultural identity is of the people from which we come. Here at EPU as the same in world we have never aspired to something universal, because we are different and our identity is belong to our culture and our unity is belong to university. Our heroes are anonymous are ourselves; we are the citizens of this small country called EPU. This experience influenced on me positively and negatively. The positive side is concerning to my aspiration to understand other cultures through communication and dialogue, what is not so easy how I thought. Daily cooking experience and working in group gives you the knowledge about others, makes you to know and understand different worldviews. The negative side is concerning to absence of enthusiasm to people to communicate and be open for discussion, absence of flexibility to work in team with multicultural background, egoism and indifference. But, all these things I can adapt to sociability, which is a strong skill and not everybody develops it. I consider the cross-cultural experience one of the most important in my life because it offers me a unique opportunity to see how is thinking and how is breathing the world.
